Business

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25 Things to Say to the Interviewer, to Get the Job You Want: Being Qualified Isn't Enough
From the Publisher: "“If you’re looking for a job that lets you do what you’re good at, pays you what you’re worth, read this book….Here’s a one-of-a-kind book that’ll teach you how to get past interviewers. But, that’s the half of it. It’ll also teach you the life lessons you need to succeed in business, in your career, in your life. When you finish reading this book, you’ll know what it takes most successful people, at least, half a lifetime to learn. Lucky you found it.”—from the book"... Show More
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Alfred Marshall & Neoclassicism: Economics Becomes a Science
Great Economic Thinkers
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Applied Economics: Thinking Beyond Stage One
Rev. and Enl. Ed.
From the Publisher: "Applied Economics is an accessible guide to how our economic decisions develop. It explains the application of economics to major world problems, including housing, medical care, discrimination, and the economic development of nations. The book is based on an international view of economics, includes examples from around the world, and shows how certain incentives and constraints produce similar outcomes among disparate peoples and cultures."... Show More
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Applied Economics: Thinking Beyond Stage One
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The Austrian Case for the Free Market Process: Ludwig Von Mises and Friedrich Hayek
Great Economic Thinkers
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Back to Basics Management: the Lost Craft of Leadership
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Banker to the Poor: [Micro-lending and the Battle against World Poverty]
From the Publisher: "One day Muhammad Yunus loaned $27 from his own pocket to forty-two stool makers living in a tiny village in Bangladesh. Seeing the profound effect of a little credit for the very poor, Yunus changed his life to establish the Grameen Bank, which provides miniscule loans to the poor of Bangladesh."... Show More
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Bargain Hunters, Contrarians, Cycles and Waves
Audio Classics Series
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Basic Economics: a Citizen's Guide to the Economy
Revised and Expanded Ed.
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Big Three in Economics: John Maynard Keynes, Karl Marx, Adam Smith
From the Publisher: "History comes alive in this fascinating story of opposing views that continue to play a fundamental role in today's politics and economics, due to the turbulent lives and battle of ideas of the three most influential economists in world history: Adam Smith, Karl Marx, and John Maynard Keynes."... Show More
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Book of Investing Wisdom: Classic Writings By Great Stock-pickers and Legends of Wall Street
From the Publisher: "The Book of Investing Wisdom is an anthology of 46 essays and speeches from the most successful, well-known investors and financiers of our time. In their own words, these legends of Wall Street share their best investment ideas and advice. You’ll hear from Bernard Baruch on stock market slumps, Peter Bernstein on investing for the long term, Joseph E. Granville on market movements, John Moody on investment vs. speculation, Otto Kahn on the New York Stock Exchange and public opinion, William Peter Hamilton on the Dow theory, and Leo Melamed on the art of futures trading, to name just a few. Offering practical advice, strategic wisdom, and intriguing history, The Book of Investing Wisdom will inspire and motivate everyone from the professional money manager to the do-it-yourself investor to the business student."... Show More
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Branded World: Adventures in Public Relations and the Creation of Superbrands
From the Publisher: "Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands. "... Show More
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Business Is Combat
From the Publisher: "Your pulse quickens…your mind focuses…the mission is clear, the maneuvers rehearsed, and there are no second chances. You are about to engage in supersonic jet combat at 45,000 feet…or maybe you’re about to enter a fierce sales battle with your toughest corporate competitor. These two scenarios are more closely related than they might appear. Business today moves faster than ever. The competition is ruthless, the pressure intense, the stakes dizzyingly high.<p>What can you do to survive? James Murphy, one of America's top fighter pilots, has the answers. By combining the cool calculation of a four-star general and the hot-blooded nerve of a combat pilot, Murphy’s “modern business warrior” is uniquely qualified to prioritize, maintain focus, assess risk, and develop the kind of teamwork necessary for long-term success. "... Show More
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Catching the Wolf of Wall Street
From the Publisher: "In this astounding account, Wall Street’s notorious bad boy—and original million-dollar-a-month stock chopper—leads us through a drama worthy of The Sopranos, from his early rise to power to the FBI raid on his estate to the endless indictments at his arrest, to his deal with a bloodthirsty prosecutor to rat on his oldest friends and colleagues—while they were doing the same. With his kingdom in ruin, not to mention his marriage, the Wolf faced his greatest challenge yet: how to navigate a gauntlet of judges and lawyers, hold on to his kids and his enraged model wife—and possibly salvage his self-respect. It wasn’t going to be easy. In fact, for a man with an unprecedented appetite for excess, it was going to be hell"... Show More
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Charming Your Way to the Top: [Hollywood's Premier P.R. Executive Shows You How to Get Ahead]
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The Classical Economists: Beginning a New World of Economic Insight
Audio Classics Series. Great Economic Thinkers
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Confessions of a Radical Industrialist: Profits, People, Purpose--doing Business By Respecting the Earth
From the Publisher: "His story is now legend. In 1994, after reading The Ecology of Commerce by Paul Hawken, Ray Anderson felt a “spear in the chest.” The founder of Interface, Inc., a billion-dollar carpeting manufacturer, realized that his company was plundering the environment and he needed to steer it on a new course. Since then, Interface has cut its greenhouse gas emissions by eighty-two percent, and the goal is to reach a zero environmental footprint by 2020. Thoughtful and winning, Confessions of a Radical Industrialist shows how Anderson revolutionized his company, while in the process bringing costs down, improving quality, making it one of Fortune’s 100 Best Companies to Work For—and driving up profits."... Show More
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Conflicting Accounts: [The Creation and Crash of the Saatchi & Saatchi Advertising Empire]
From the Publisher: "The story of the crash of Saatchi & Saatchi is a universal tale of corporate greed and ineffective management. It is the story of an ugly, publicly fought civil war in an industry that is supposed to know the steep price paid for an image run amok. The book also details changes in advertising in the 1980’s, such as the merger mania and ad agency consolidations that swept Madison Avenue, including the British takeover of major agencies. The Saatchi & Saatchi story caught the attention of the world; events at the new agency set up by Maurice, as well as the company he left behind, still make headlines. Goldman has conducted more than 100 interviews, with, among others, the Saatchi brothers, their childhood friends, ex-business associates, and past clients, making this a richly detailed and authoritative look at the world’s flashiest industry."... Show More
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Cracking Your Retirement Nest Egg: Without Scrambling Your Finances
From the Publisher: "Whatever you have -- or haven’t -- put away, if you are getting serious about retirement, this book can show you the right moves to make and the pitfalls to avoid. Malaspina’s tips will guide you to a worry free, financially well-organized retirement. "... Show More
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Crashes, Booms, Panics and Government Regulation
Audio Classics Series
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Creating a World Without Poverty: Howsocial Business Can Transform Our Lives
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Dare to Prepare: How to Win Before You Begin
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Deal Makers, Brokers and Bankers
Audio Classics Series
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Don't Die Broke: [How to Turn Your Retirement Savings Into Lasting Income]
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Early Austrian Economics: New Importance for the Consumer
Audio Classics Series
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Economic Facts and Fallacies
From the Publisher: "Economic Facts and Fallacies is designed for people who want to understand economic issues without getting bogged down in economic jargon, graphs, or political rhetoric. Writing in a lively manner that does not require any prior knowledge of economics, Thomas Sowell exposes some of the most popular fallacies about economic issues, including many that are widely disseminated in the media and by politicians: fallacies about urban problems, income differences, male-female economic differences, academia, race, and Third World countries. While all of these fallacies have a certain plausibility that gives them their staying power, this makes it even more important to carefully examine their flaws. Sowell holds these beliefs under the microscope and draws conclusions that are sure to inspire rigorous debate."... Show More
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Econopower: How a New Generation of Economists Is Transforming the World
From the Publisher: "The power of economic thinking can be explained by seven core principles, which are accountability, investments, economy, incentive, freedom of choice, nondiscrimination, and one price. By understanding and incorporating these principles, better decisions will be made on individual, corporate, and government levels.<p>To explain this thesis, the author offers analyses of key economists who have changed their views over time, an examination of major domestic and international issues, and an explanation of how economists can predict which politicians will be successful."... Show More
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Forbes Greatest Investing Stories
From the Publisher: These great investing stories are a well-honed guide to the practicalities of dealing with the turbulent markets of the new century. Learn how to cut through the myths of Wall Street with the help of some of the investment world’s most talented professionals.... Show More
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Frank Knight and the Chicago School: The Role of Economic Uncertainty / Arthur Diamond
Great Economic Thinkers
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Free to Choose: A Personal Statement
From the Publisher: All who listen to this masterful and lucid polemic for a free market economy will never question Milton Friedman's Nobel Prize in economics. Friedman and his wife Rose team to write a most convincing and readable guide that illustrates the crucial link between Adam Smith's capitalism and the free society.... Show More
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Freedomnomics
From the Publisher: "Does the free market usually lead to unintended and negative consequences? Quite the opposite, says John Lott, who holds a Ph.D. in economics. In fact, says Lott, a wide range of fascinating and peculiar case studies prove the simple adage that if something is more costly, people will do less of it."... Show More
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Fundamental Analysis, Value Investing and Growth Investing
Secrets of the Great Investors
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The German Historical School of Economics: Welfare Capitalism Begins
Audio Classics Series
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Gold, Hard Money, and Financial Gurus
Audio Classics Series
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Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business
From the Publisher: "Included in this revised and expanded edition is Jay Conrad Levinson’s wisdom on the fastest-growing markets with tips on how to reach and keep them, strategies for marketing during a recession, information on what consumers care about most, new programs for targeted prospects, and management lessons for the twenty-first century."... Show More
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Guerrilla Marketing for the Home-based Business
From the Publisher: "Home-based businesses are faced with unique issues, problems, and opportunities requiring specific skills and tactics. This book will show you the way to discover the secrets of the most successful home-based entrepreneurs, whose proven techniques can unlock the potential of small businesses. "... Show More
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Guerrilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business
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Guerrilla Negotiating: Unconventional Weapons and Tactics to Get What You Want
From the Publisher: "“The Guerrilla Group has done it again. Sit down at the feet of the masters and learn how to negotiate right. And while you’re at it, pray that your competition doesn’t read this book.”—Guy Kawasaki, author of Rules for Revolutionaries, and CEO, garage.com"... Show More
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Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign-- Without Going Broke
From the Publisher: "Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. If you are a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, here are the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. Using case histories and tips from his own experiences, Levine shows you how to think like a publicist and map out a strategy for success."... Show More
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Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign Without Going Broke
From the Publisher: "Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small-business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need."... Show More
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Guerrilla P.R. Wired: Waging a Successful Publicity Campaign Online, Offline, and Everywhere in between
From the Publisher: "Guerrilla P.R. Wired transports Michael Levine’s legendary street fighting P.R. tactics to the wide-open domain of the World Wide Web. Motivating, brilliant, and filled with invaluable strategies for getting maximum attention regardless of your budget, Guerrilla P.R. Wired will show you how to get noticed now and help you craft a message that is both powerful and profitable in today’s fast-moving, wired world."... Show More
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Guerrilla Teleselling: New Unconventional Weapons and Tactics to Sell When You Can't Be There in Person
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Home Rich: Increasing the Value of the Biggest Investment of Your Life
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Housing Boom and Bust
From the Publisher: "There was no single, dramatic event that set the current financial crisis off. A whole series of very questionable decisions by many people, in many places, over a period of years, built up the pressures that led to a sudden collapse of the housing market and of financial institutions that began to fall like dominoes as a result of investing in securities based on housing prices. This book is designed to unravel the tangled threads of that story. It also attempts to determine whether what is being done to deal with the problem is more likely to make things better or worse."... Show More
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How to Be a Billionaire: Proven Strategies from the Titans of Wealth
From the Publisher: "How to Be a Billionaire is the first comprehensive picture of the real strategies and tactics that built the great business fortunes of modern times. Packed with engaging accounts of titans like Ross Perot, Richard Branson, and Phil Anschutz, it will show you principles that can increase your wealth and business acumen to the mogul level.<p>Martin Fridson looks at the careers, the methods, and the minds of self-made billionaires to distill the common keys to titanic accumulation of wealth. He identifies the methods, beliefs, and behaviors every businessperson must understand and emulate to reach the pinnacle of riches. How to Be a Billionaire is a manual for success that every aspiring tycoon will benefit from."... Show More
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How to Grow a Backbone: 10 Strategies for Gaining Power and Influence At Work
From the Publisher: "To succeed in business today you need good, old-fashioned backbone. Using straight talk laced with wry humor, top business consultant Susan Marshall highlights skills every businessperson can learn and sharpen to become stronger, more confident, and more influential on the job."... Show More
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Investing in One Lesson
From the Publisher: "Mark Skousen has built his impressive reputation as one of the industry’s best-known investment advisors by consistently beating the market year after year. Now, he passes along his entire investment philosophy, based on his decades of experience, in a single, one-lesson book.<p>Investing in One Lesson first unravels the intricacies of Wall Street, explaining in layman’s terms why financial markets frequently behave in seemingly irrational ways. Then Skousen reveals his surprisingly simple strategy for making money in the stock market and shows why his approach stands the test of time and the scrutiny of skeptics.<p>Including personal anecdotes from Skousen’s career, Investing in One Lesson is an indispensable guide for beginning investors or those seeking to increase their returns. "... Show More
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Investment Philosophers and Financial Economists
Audio Classics Series
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It's Not About the Coffee: Leadership Principles from a Life at Starbucks
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John Neff on Investing
From the Publisher: "During John Neff’s thirty-one years as portfolio manager for Vanguard’s Windsor and Gemini Funds, he beat the market twenty-two times, through every imaginable stock market climate, while posting a fifty-seven-fold increase in an initial stake. When Windsor closed its doors to new investors in 1985, it was the largest mutual fund in the United States."... Show More
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