Marketing & Advertising - 2008

Ads to Icons : How Advertising Succeeds in a Multimedia Age by Springer, Paul. Publication: Kogan Page, 2007 View Details

Advertising Account Planning : A Practical Guide by Kelley, Larry D.; Jugenheimer, Donald W. Publication: ME Sharpe, Inc., 2006 View Details

Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy From One of America's Top Copywriters by Sugarman, Joseph. Publication: John Wiley & Sons, Inc. (US), 2007 View Details

Beyond Buzz : The Next Generation of Word-of-mouth Marketing by Kelly, Lois. Publication: AMACOM Books, 2007 View Details

Branded Male : Marketing to Men by Tungate, Mark. Publication: Kogan Page, 2008 View Details

Geomarketing : Methods and Strategies in Spatial Martketing {Geographical Information Systems Series; 1st Ed.} by Cliquet, Gérard. Publication: ISTE Ltd., 2006 View Details

Handbook of Field Marketing : A Complete Guide to Understanding and Outsourcing Face-to-face Direct Marketing by Williams, Alison.; Mullin, Roddy. Publication: Kogan Page, 2008 View Details

How to Write a Marketing Plan {Creating Success; 3rd Ed.} by Westwood, John. Publication: Kogan Page, 2006 View Details

Introduction to Market & Social Research : Planning & Using Research Tools & Techniques by Adams, Karen.; Brace, Ian Publication: Kogan Page, 2006 View Details

Karma Queens, Geek Gods, & Innerpreneurs : Meet the 9 Consumer Types Shaping Today's Marketplace {McGraw Hill Professional} by Rentel, Ron.; Zellnik, Joe. Publication: McGraw-Hill Professional, 2007 From the Publisher: " What really makes consumers tick? It's a question every marketer, innovator, entrepreneur, or trend-wat... Show More View Details

Malcolm McDonald On Marketing Planning : Understanding Marketing Plans and Strategy by McDonald, Malcolm. Publication: Kogan Page, 2008 View Details

Marketing Excellence : Winning Companies Reveal the Secrets of Their Success by Burkitt, Hugh.; Zealley, John. Publication: John Wiley & Sons, Ltd. (UK), 2006 View Details

Marketing Through Search Optimization : How People Search and How to Be Found on the Web {2Nd Ed.} by Michael, Alex.; Salter, Ben. Publication: Elsevier LTD., 2008 View Details

Mastering Marketing : A Comprehensive Introduction to the Skills of Developing and Defending Your Company's Revenue {2Nd Ed.} by Ruskin-Brown, Ian. Publication: Thorogood, 2006 View Details

New Rules of Marketing and PR : How to Use News Releases, Blogs, Podcasts, Viral Marketing and Online Media to Reach Your Buyers Directly by Scott, David Meerman. Publication: John Wiley & Sons, Inc. (US), 2007 View Details

New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term {4Th Ed.} by Kapferer, Jean-Noël. Publication: Kogan Page, 2008 View Details

Online Advertising Playbook : Proven Strategies and Tested Tactics From the Advertising Research Foundation by Plummer, Joseph Thornton Publication: John Wiley & Sons, Inc. (US), 2007 View Details

Profitable Marketing Communications : A Guide to Marketing Return On Investment by Young, Antony.; Aitken, Lucy. Publication: Kogan Page, 2007 View Details

Strategic Integrated Marketing Communication : Theory and Practice by Percy, Larry. Publication: Elsevier LTD., 2008 View Details

Underdog Advertising : Proven Principles to Compete and Win against the Giants in Any Industry by Flowers, Paul W. Publication: Electronic & Database Publishing, Inc., 2006 View Details

When Ads Work : New Proof That Advertising Triggers Sales {2Nd Ed.} by Jones, John Philip. Publication: ME Sharpe, Inc., 2007 View Details