Marketing & Advertising

Brand Storming : Managing Brands in the Era of Complexity by Fioroni, Michele.; Titterton, Garry. Publication: Palgrave Macmillan (UK), 2009 View Details

Chaotics : the Business of Managing and Marketing in the Age of Turbulence {1St Ed.} by Kotler, Philip.; Caslione, John A. Publication: AMACOM Books, 2009 View Details

Commonsense Direct & Digital Marketing {5Th Ed.} by Bird, Drayton. Publication: Kogan Page, 2007 View Details

Customer Obsession : How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing by Azevedo, Abaetê de.; Pomeranz, Ricardo. Publication: McGraw-Hill Professional, 2008 View Details

Digital Engagement : Internet Marketing That Captures Customers and Builds Intense Brand Loyalty by Harden, Leland.; Heyman, Bob Publication: AMACOM Books, 2009 View Details

Distribution Channels : Understanding and Managing Channels to Market by Dent, Julian. Publication: Kogan Page, 2008 View Details

E-mail Marketing for Dummies {--For Dummies} by Arnold, John. Publication: John Wiley & Sons, Inc. (US), 2008 View Details

Findability Formula : the Easy, Non-technical Approach to Search Engine Marketing by Lutze, Heather. Publication: John Wiley & Sons, Inc. (US), 2009 View Details

Get Content, Get Customers : Turn Prospects Into Buyers With Content Marketing by Pulizzi, Joe.; Barrett, Newt. Publication: McGraw-Hill Professional, 2009 View Details

Get to the Top on Google : Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings-- and Stay There by Viney, David. Publication: Nicholas Brealey Publishing, 2008 View Details

Gimme! : The Human Nature of Successful Marketing by Hallward, John. Publication: John Wiley & Sons, Inc. (US), 2007 View Details

Herd : How to Change Mass Behaviour By Harnessing Our True Nature by Earls, Mark. Publication: John Wiley & Sons, Ltd. (UK), 2007 View Details

In Search of the Obvious : the Antidote for Today's Marketing Mess by Trout, Jack. Publication: John Wiley & Sons, Inc. (US), 2008 View Details

Influencer Marketing : Who Really Influences Your Customers? {1St Ed.} by Brown, Duncan.; Hayes, Nick. Publication: Elsevier LTD., 2008 View Details

Inside the Customer Universe : How to Build Unique Customer Insight for Profitable Growth and Market Leadership by Andersen, Henrik.; Ritter, Thomas Publication: John Wiley & Sons, Ltd. (UK), 2008 View Details

Marketing Accountability Imperative : Driving Superior Returns on Marketing Investments by Dunn, Michael.; Halsall, Chris Publication: John Wiley & Sons, Inc. (US), 2009 View Details

Marketing Strategy : The Difference between Marketing and Markets {3Rd Ed.} by Fifield, Paul. Publication: Elsevier LTD., 2007 View Details

Marketing Strategy Masterclass : the 100 Questions You Need to Answer to Create Your Own Winning Marketing Strategy : Including the New 'Scorpio' Model of Market Strategy by Fifield, Paul. Publication: Elsevier LTD., 2008 View Details

Marketing to the Social Web : How Digital Customer Communities Build Your Business {2Nd Ed.} by Weber, Larry. Publication: John Wiley & Sons, Inc. (US), 2009 View Details

Motivational Marketing : How to Effectively Motivate Your Prospects to Buy Now, Buy More, and Tell Their Friends Too! by Imbriale, Robert. Publication: John Wiley & Sons, Inc. (US), 2007 View Details

Secrets of the Marketing Masters : What the Best Marketers Do--and Why It Works by Martin, Dick. Publication: AMACOM Books, 2009 View Details

Shiny Objects Marketing : Using Simple Human Instincts to Make Your Brand Irresistible by LaBonte, David A. Publication: John Wiley & Sons, Inc. (US), 2008 View Details

Social Media Marketing : an Hour a Day {Serious Skills} by Evans, Dave. Publication: John Wiley & Sons, Inc. (US), 2008 View Details

Strategic Alliances & Marketing Partnerships : Gaining Competitive Advantage Through Collaboration and Partnering by Gibbs, Richard.; Humphries, Andrew Publication: Kogan Page, 2009 View Details

Subliminal Persuasion : Influence & Marketing Secrets They Don't Want You to Know by Lakhani, Dave. Publication: John Wiley & Sons, Inc. (US), 2008 View Details

Truth : New Rules for Marketing in a Skeptical World by Upshaw, Lynn B. Publication: AMACOM Books, 2007 View Details

Twitter Power : How to Dominate Your Market One Tweet at a Time by Comm, Joel. Publication: John Wiley & Sons, Inc. (US), 2009 View Details

World Wide Rave : Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories by Scott, David Meerman. Publication: John Wiley & Sons, Inc. (US), 2009 View Details